One of the most directly effective methods of raising the profile of a dating website is to include good info within a review, and then ensuring that you submit that article to as many different article submission directories as you possibly can. However, some authors butcher the process and quickly discover that their reviews are pulled by the search engines and that their page rank has plummeted.
Ashleymadison website Reviews Sample
This ashleymadison.com review is an excellent example of why this happens, and this is due to the fact that the author who penned this particular review has used far too much keywords within the article. The search engines are looking for reviews and articles which actually provide the reader with salient, pertinent information rather than a hollow shell which is little more than a puff piece designed to contain as many artificially inserted keywords as possible.

Good dating reviews need to promise a good time to the customer
Is it any good … AFF.COM Sample Summary
This review of adult dating is even worse than its predecessor and the reason for this is that although it has used the keywords more sparingly, it has inserted them in a random and arbitrary manner. Here, the keywords have been inserted into the article irrespective of the fact that they break up the flow of the article and do not make grammatical sense. Because of this, the search engine spider bots will regard this as spamming and so will be quick to remove it from their databanks.
Fascinating Match and Gay Match.com Reviews
Reviewing if match is a scam on the other hand has managed to achieve a fair and equitable balance between the inclusion of SEO density and keyword placement, with the provision of quality information, like this one which answers is match.com any good for gay men?. In essence, keyword density is the lemon on a gin and tonic, or the cherry on top of the fudge sundae. It cannot, and must not, be the bulk of the article in question.
Remember, when drafting dating reviews, make sure that you strive for a balance.